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TRUTH INSIGHTS.
DELIVERING FIT-FOR-PURPOSE, CONSUMER ADVISORY SERVICES THAT ALIGN WITH YOUR STRATEGY.
ABOUT
We design and deliver fit-for-purpose research aligned with organisational strategy.
We assist clients by providing capability, agility, and experience. Providing fit-for-purpose research design, engaging with stakeholders and collaborating with team members to deliver compelling and actionable outcomes. Well versed in a range of research methods and deliveries. Contact us to understand how we can help you.
RESEARCH DESIGN & EXECUTION
A comprehensive approach to mixed method research design, across traditional, online, qual, quant and modelling based techniques
STAKEHOLDER ENGAGEMENT
Providing expert understanding of, and guidance to, various stakeholders, ensuring actionable and digestable insights
CONSUMER STRATEGY
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Using cultural insights and primary data to inform implementation of organisational strategies across brand positioning, opportunity identification and customer experience
TEAM DEVELOPMENT
Working with team members to enhance relevance of research insights, ensuring impactful delivery.
CASE STUDIES
GLOBAL SPORTS BRAND
Advising on a multi-region growth strategy for a stagnating sports and fashion brand after years of growth
CONTACT ME
Christina is an accomplished and versatile customer research strategist and advisor who I can enthusiastically recommend to organisations seeking step change improvement in their critical research programmes.
In 2020, Christina led the review, redesign, and implementation of the Bupa Australia & New Zealand brand tracking programme. This included a critical review of what was being tracked, with a refresh of measures to ensure connection to contemporary strategy across four unique lines of business. This required considerable engagement with senior leaders, through which Christina balanced often conflicting needs and created confidence and excitement for the new brand tracking programme. The change achieved its stretch target on time to deliver, and the unique research design allowed a multiple fold increase in both breadth and depth of insight for a marginal increase in investment.
You have more than an experienced pair of hands in Christina; you have an agent of change.